Week 1: Growth Models

Members Rich Text H2

Our program is not your standard digital marketing course. We provide state-of-the-art knowledge for ambitious online professionals engaged in growth problems: Successful participants usually work in the digital or software industry (B2B and B2C), specifically in areas like online marketing, growth marketing, product marketing, app marketing, product management, software engineering, data analytics..

Members Rich Text H3

Our mission is to bring the Silicon Valley growth mindset to Europe. The ‘Growth  Akademie’ helps digital professionals to identify and solve growth problems in a  systematic way. The topics of our growth program combine multiple disciplines such as digital marketing, product management, and data analytics:​

Our mission is to bring the Silicon Valley growth mindset to Europe. The ‘Growth  Akademie’ helps digital professionals to identify and solve growth problems in a  systematic way. The topics of our growth program combine multiple disciplines such as digital marketing, product management, and data analytics:​

Members Rich Text H4

The Growth Akademie is led by Nikolas Vogt (Global Growth @ GOOGLE  ASSISTANT & GOOGLE ZUKUNFTSWERKSTATT). Additionally, the course includes workshops with growth leaders from PROJECT A, EYEEM, IMMOSCOUT24, UNITY MEDIA, BMG, CONTENTBIRD, SOUNDCLOUD, OUTFITTER, MEINESPIELZEUGKISTE, SOCIOMANTIC, and more.

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Week 2: Customer acquisition

Week 3: Retention and engagement

Week 4: Psychology and behavioral economics

Week 5: Experiments

Week 6: Data analytics