The Growth Hacking Course by Leaders from Silicon Valley and the European Tech Scene

Learn how to acquire and retain customers from growth leaders at Google, Amazon, Project A, Netflix, and other tech giants. Get certified and uplevel your career in our remote 6-week course.

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We now accept applications for our fall cohort: October 30 - December 5, 2019. Submit your application until October 1 to secure your early bird rate.

Course Benefits

Remote 6 week program consisting of 2 hour video conference per week, online videos, and workshops
Learn from the growth leaders at Google, Amazon, Netflix, Gradient Ventures, EyeEm, Project A, and many more
Uplevel your career with our ‘Growth Expert’ certificate and exclusive alumni network
Celebrate graduation and network with your cohort group at our optional alumni event in Berlin

Our Growth Akademie alumni work at notable companies like:

Check out the highlights from past cohorts:
What is Growth Hacking? Check out the first of our Five Growth Hacking lessons learned in Silicon Valley

Program Content

Our mission is to bring the Silicon Valley growth mindset to Europe. The ‘Growth  Akademie’ helps digital professionals to identify and solve growth problems in a  systematic way. The topics of our growth program combine multiple disciplines such as digital marketing, product management, and data analytics:​
Growth Loops
Retention and engagement
Customer acquisition
Growth strategy and experiments
Behavioral economics and psychology
Growth culture and scaling
Our growth program is designed for experienced practitioners in the B2B and B2C space. Although companies and business models differ, surprisingly there are many  similarities in their growth challenges. However, the real difference between success and failure is how to tackle them.
The Growth Akademie is led by Nikolas Vogt (Global Growth @ Google Assistant & Google Zukunftswerkstatt). Additionally, the course includes workshops with growth leaders from Amazon, Netflix, Project A, EyeEm, ImmoScout24, Gradient Ventures, Unity Media, BMG, Contentbird, and more.
This course will guide you how to apply growth approaches used by leading growth practitioners from Silicon Valley and the European tech scene. Many alumni received our ‘Growth Expert’ certificate and have successfully applied their new growth know how in their company.

Learn from Leading Growth Hackers

The program modules are led by growth experts from Google, Amazon, Netflix, Gradient Ventures, EyeEm, Project A, ImmoScout24, Unity Media, BMG, Contentbird, and more.

Program Host

Nikolas Vogt is founder and CEO of the Growth Akademie. He is currently responsible for Global Growth Marketing for Google Assistant in Mountain View, Silicon Valley. His growth expertise includes strategies covering the full customer lifecycle ranging from acquisition and activation to retention and resurrection. Prior to that, he led product marketing for Google Zukunftswerkstatt and advised Germany’s leading online retailers and start-ups on their digital marketing strategies. He also is a guest speaker on growth and innovation topics at SANTA CLARA UNIVERSITY in Silicon Valley.

Featured Leaders

Learn from the leading growth experts: how to identify growth levers, conduct experiments and A/B tests, apply growth loops and behavioral economics, and more. With interactive interviews, group workshops and lectures by the digital experts at Google, Amazon, Netflix, Gradient Ventures, Project A, EyeEm, ImmoScout24, Unity Media, BMG, Contentbird, and more.
Confirmed growth leaders for our fall cohort:
Reagan Fry

Product Growth & Behavioral Science @ Google, formerly Amazon
Jaap Ruoff

Head of Marketing @ Gradient Ventures (AI-venture fund owned by Google)
Dorothee Seedorf

Managing Director & CMO @ kfzteile24, former CMO @ Project A
Dr. Elmar Nubbemeyer

Director of Product Innovation & Algorithms @ Netflix
Lorenz Aschoff

Co-Founder & Chief Product Officer @ EyeEm

Reviews

“The Growth Akademie teaches a growth mindset by providing growth insights and frameworks from product management and marketing. Finally, there is a growth training with a passionate community that helps you address essential growth questions in a structured way.”
— Lorenz Aschoff, Co-Founder and Chief Product Officer
@ EyeEm
“You have to think holistically in today’s tech world and the Growth Akademie provides you with the right tools and network to solve growth challenges across the funnel. This quality of training is rare and I definitely recommend this program to any ambitious growth professional.”
— Dorothee Seedorf, Managing Director & CMO @ kfzteile24, former CMO
@ Project A
“Attending the Growth Akademie challenges your usual marketing efforts. The training and its frameworks help you think about your acquisition and retention approach in a more integrated way. A great program for everyone who wants to think outside the box regarding growth.”
— Sebastian Schmidt, Vice President Customer Growth
@ Unity Media​
“Exciting growth program with innovative content and like-minded tech professionals. The content challenges your way of thinking and the discussions are great for exchanging best practices. Highly recommended for any performance-oriented marketer or product manager.”
— Tomasz Hernik, User Growth Manager
@ ImmobilienScout24

Frequently Asked Questions

Who should attend Growth Akademie?

Our program is not your standard digital marketing course. We provide state-of-the-art knowledge for ambitious online professionals engaged in growth problems:

  • Successful participants usually work in the digital or software industry (B2B and B2C), specifically in areas like online marketing, growth marketing, product marketing, app marketing, product management, software engineering, data analytics, start-up founders, Account Management, acquisition marketing, online sales, or senior professionals with growth orientation.
  • At least 1-2 years of experience in relevant areas (no entry level positions).
  • You show strong initiative and participate spiritedly: You will need 2-3 hours per week to actively attend our weekly workshops and 1-2 hours prepping every lesson with our online learning materials.

You should not apply in the following situations:

  • Entry level - our concepts require foundational knowledge and experience in the digital space.
  • Start-up without clear product-market fit - our growth framework helps you to grow your product systematically but is not designed to help with product-market fit.
  • Industry with long sales cycles (e.g. enterprise business) - Your business is based on long sales cycles or deals mainly with hardware sales. Our content is not designed to tackle these kinds of problems.
How does the program structure looks like?

You won’t learn 'Quick Fixes' or 'Growth Hacks' at the Growth Akademie. Quite the opposite, we will teach you the growth foundations and frameworks to uplevel your career and drive the outcomes at your company:

  1. Growth mechanics applicable in almost every B2B and B2C online company
  2. Strategic frameworks that you can adapt to solve your own business challenges
  3. Access to our alumni network with experts from Google, Amazon, Netflix, Gradient Ventures, EyeEm, Project A, ImmoScout24, Unity Media, and more.
  4. Best practices, tutorials and inspiration based on the latest Silicon Valley approaches and trends
  5. Direct application of growth know-how at your company and / or products
Do I need to speak English?

Yes, your English level should be at least intermediate. After we held a few cohorts in German we realized that most participants were fluent in English. This allows us to be more inclusive and we don’t have to turn down participants who weren’t proficient in German.​

Who has the best chances to get invited?

Although our content is extensive it doesn’t apply to all individual problems. To make sure you get the most, we select our participants based on the following criteria: 1) Your profile matches our content 2) Parallels with other participants in the cohort 3) You have at least 1-2 years of experience.

How many applicants are accepted per cohort?

In the past we invited about 10-20% of all applicants. That being said, we don’t aim for specific acceptance rates. Moreover, we want to deliver high quality content and a great learning experience. Our utmost priority is to select small cohorts with ambitious, high-caliber participants who foster learning during the course and in our alumni network.

How much does the Growth Akademie cost? Are there any discounts?

Early bird rates are 2450€ per person (available until September 30). Regular tickets are 2950€ per person. Our group price is 2450€ per person if at least 3 people of your team attend. Most participants can expense the fee to their company and we will provide an invoice or other compulsory documents at the time of payment.

Can I apply these concepts in the real world?

We teach versatile growth frameworks that have worked for most successful technology companies. Please don’t expect  step-by-step tutorials that instruct how optimal landing pages or navigation should look like. There are tons of blogs out there that provide this for free.

Does the course also work for B2B companies/products?

We present examples of our frameworks from the B2B and B2C space. That being said, we don’t have specific content focussed on B2B Sales or B2B Acquisition but our featured guests will touch parts of these topics.

Are the workshops recorded?

No, our format doesn’t lend itself well to recording or streaming. However, since our program is remote you can join from everywhere in the world as long as you speak English.

Can I access the content after program completion?

Yes, you will be able to access all online content for 1 year after completion of the course.

Is reimbursement possible? How did other alumni get reimbursed?

Reimbursement policies vary between companies but most of our alumni were able to expense the program fees. We have some tips from our alumni below on how they approached reimbursement. Tip for German participants: German employees are entitled to five to ten days of paid educational leave in most federal states, except Bavaria and Saxony (see requirements by state). Participation fees are deductible and will be reimbursed with your tax return if they are considered work-related.

PS: From our experience reimbursement depends on your company policy so you can’t count on it per se. It should be perceived as bonus that your company cares about employee development by reimbursing job-relevant training fees. But more than ever before businesses realize how impactful growth hacking courses are and reimbursements should be more common in the future. It usually helps if you tell your manager about the high-profile speakers and companies.

I got a part of the participation fees refunded. I think the "pitch" should necessarily be tailored to the respective manager. My boss is the CEO so I could directly explain how important growth hacking skills are for the success of our company. If my boss was middle management, I would probably elaborate how the content is highly relevant to my dayjob.
-SVEN B., GROWTHAKADEMIE2

My company supports continuing education programs and has an internal website where I can request a refund for up to 2500€. The most important thing was to talk to my manager first and get his OK. In addition, mentioning the high-profile speakers of the Growth Akademie has helped.
-JESSICA S., GROWTHAKADMIE3

Unfortunately, I could not get the course reimbursed. I paid out of pocket and it was 100% worth the money.
-J.P., GROWTHAKADMIE1